BiblioVault - Books by Herndl, Carl

Field Rhetoric

Ethnography, Ecology, and Engagement in the Places of Persuasion

Edited by Candice Rai and Caroline Gottschalk Druschke

University of Alabama Press, 2018

A survey of the innovative scholarship emerging at the intersections of rhetoric, and fieldwork

A variety of research areas within rhetorical studies—including everyday and public rhetorics, space and place-based work, material and ecological approaches, environmental communication, technical communication, and critical and participatory action research, among others—have increasingly called for ethnographic fieldwork that grounds the study of rhetoric within the contexts of its use and circulation. Employing field methods more commonly used by ethnographers allows researchers to capture rhetoric in action and to observe the dynamic circumstances that shape persuasion in ordinary life.

Field Rhetoric: Ethnography, Ecology, and Engagement in the Places of Persuasion gathers new essays that describe and theorize this burgeoning transdisciplinary mode of field-based scholarship. Contributors document and support this ethnographic turn in rhetorical studies through sustained examination of the diverse trends, methods, tools, theories, practices, and possibilities for engaging in rhetorical field research.

This fascinating volume offers an introduction to these inquiries and serves as both a practical resource and theoretical foundation for scholars, teachers, and students interested in the intersection of rhetoric and field studies. Editors Candice Rai and Caroline Gottschalk Druschke have assembled scholars working in diverse field sites to map and initiate key debates on the practices, limitations, and value of rhetorical field methods and research. Working synthetically at the junction of rhetorical theory and field practices, the contributors to this collection build from myriad field-based cases to examine diverse theoretical and methodological considerations. The volume also serves as a useful reference for interdisciplinary qualitative researchers interested in doing research from a rhetorical or discursive perspective in various disciplines and fields, such as English, composition, communication, natural resources, geography, sociology, urban planning, anthropology, and more.

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Green Culture

Environmental Rhetoric In Contemporary America

Carl Herndl

University of Wisconsin Press, 1996

Green Culture is about an idea—the environment—and how we talk about it. Is the environment something simply “out there” in the world to be found? Or is it, as this book suggests, a concept and a set of cultural values constructed by our use of language? That language, in its many forms, comes under scrutiny here, as distinguished authors writing from a variety of perspectives consider how our idea and our discussion of the environment evolve together, and how this process results in action—or inaction.
Listen to politicians, social scientists, naturalists, and economists talk about the environment, and a problem becomes clear: dramatic differences on environmental issues are embedded in dramatically different discourses. This book explores these differences and shows how an understanding of rhetoric might lead to their resolution. The authors examine specific environmental debates—over the Great Lakes and Yellowstone, a toxic waste dump in North Carolina and an episode in Red Lodge, Montana. They look at how genres such as nature writing and specific works such as Rachel Carson’s Silent Spring have influenced environmental discourse. And they investigate the impact of cultural traditions, from the landscape painting of the Hudson River School to the rhetoric of the John Birch Society, on our discussions and positions on the environment.
Most of the scholars gathered here are also hikers, canoeists, climbers, or bird watchers, and their work reflects a deep, personal interest in the natural world in connection with the human community. Concerned throughout to make the methods of rhetorical analysis perfectly clear, they offer readers a rare chance to see what, precisely, we are talking about when we talk about the environment.

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Thinking with Bruno Latour in Rhetoric and Composition

Edited by Paul Lynch and Nathaniel Rivers

Southern Illinois University Press, 2015

Best known for his books We Have Never Been Modern, Laboratory Life, and Science in Action, Bruno Latour has inspired scholarship across many disciplines. In the past few years, the fields of rhetoric and composition have witnessed an explosion of interest in Latour’s work. Editors Paul Lynch and Nathaniel Rivers have assembled leading and emerging scholars in order to focus the debate on what Latour means for the study of persuasion and written communication.

Essays in this volume discern, rearticulate, and occasionally critique rhetoric and composition’s growing interest in Latour. These contributions include work on topics such as agency, argument, rhetorical history, pedagogy, and technology, among others. Contributors explain key terms, identify implications of Latour’s work for rhetoric and composition, and explore how his theories might inform writing pedagogies and be used to build research methodologies.

Thinking with Bruno Latour in Rhetoric and Composition shows how Latour’s groundbreaking theories on technology, agency, and networks might be taken up, enriched, and extended to challenge scholars in rhetorical studies (both English and communications), composition, and writing studies to rethink some of the field’s most basic assumptions. It is set to become the standard introduction that will appeal not only to those scholars already interested in Latour but also those approaching Latour for the first time.

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